Fuel-Up by Kcal is the first meal prep company in the UAE dedicated to athletes and the seriously ambitious. Fuel-Up prepares fresh, nutritious and tasty meals so you don’t have to. No contracts, no hassle, just the precise fuel your body needs to perform. Delivered to your door, anywhere in the UAE.
My tasks for this responsive, multi language e-commerce project included: Digital art direction, UI design, prototyping, front-end development, arabic layout adaptation (right to left) and translation management. The UX and wireframes for this project were provided by the client.